Unsafe It was already in the news at the beginning of this year : on the transition from With Chrome as 'unsafe' when https was not used. of uncertainty for the website user and therefore even leads to a possible loss in visitor numbers. Aren't you over yet? Then it is advisable to arrange this in the short term. http had a direct impact on visitor numbers due to the aforementioned notification. Not safe Google Ads Of course, in this article. Of course, in 2018 from Adwords to Ads (goodbye AdWords).
The most important news fact, however, was around Google Ads in May. Google came up with the news that it was now possible to add a third headline and a second description to ads in Google in the phone number list same Ads. You could conclude that this makes the ads in the search results even more similar to the organic (free) results. It is difficult to predict whether this will actually lead to a higher CTR for advertisements, but that is most likely Google's goal. Incidentally, Microsoft Ads also followed Google's example in November. google adwords ads In addition to the changes in advertising formats, the CSS partners in relation to Google Shopping ( and in particular the discussion about this) are also worth mentioning in this overview.
In short, 2018 was another eventful year with countless developments that you as a marketer may have had to deal with. One thing is certain: marketing developments will continue at lightning speed in 2019, so you don't have to sit still! Your website is SEO-technically well put together. You try to score links with other websites in order to improve your own authority and positions within Google. However, this is not going quite as planned and really good results are lagging behind. In this article I give you 10 quick tips to ensure that you get more out of your outreach activities later on.