With the continuous upgrading of people's consumption ability and concept, consumers have gradually changed from their previous material needs such as food and clothing to their needs for spiritual culture and entertainment.In the current era of information explosion, consumers are easily lost in the massive content: in the context of time fragmentation becoming a Buy email list normal life, consumers lack the ability to discern knowledge and the time to think deeply.
On the other hand, there is a certain knowledge surplus phenomenon in the society: the emergence of the knowledge payment platform has built a bridge between these two different groups - helping users to filter out more valuable information and solve the problem for users Knowledge .
The development process obtained
Get App is a knowledge-based payment app created by Luo Zhenyu, founder of Luo Ji Siwei.
In December 2012, the knowledge-based talk show "Luo Ji Siwei" was launched and the WeChat public account was opened. In 2013, the paid membership system was launched for the first time; in 2014, the WeChat public account fans exceeded 2 million.
All of the above conditions provide fertile soil for the rise of knowledge-based payment platforms.
2016 is the first year of the explosion of mobile knowledge payment platforms. During this year, Zhihu, Fenda, Logical Thinking, and Himalaya have launched their own knowledge payment products, and gathered a large number of users in a short period of time