Readability of test content
Readability is critical, because if users can't understand your message due to inappropriate font sizes, wrong headlines, or incoherent colors; you won't be able to keep it on your site for more than a few seconds.
Here are some things to consider when you want to evaluate the readability of your WordPress site:
Are the fonts easy to read?
Are the font and background colors in the correct contrast?
Is the text readable?
Does the design fit the content perfectly?
You need a design that emphasizes the usefulness and readability of the content, while keeping the content clear .
The design should be aesthetically pleasing, beautiful, and complement the message you want to convey. Ask yourself the following:
Is the website consistent with my brand style?
Is the style consistent across the site?
Is there too much content choking my core message?
If your website design matches your brand background and personality, you can better attract customers and keep them on your page. From typography to Latest Mailing Database logos, colors and styles, every element needs to be perfectly combined.
Analyze your competitors
Do you know who is the biggest competitor in your market? Most importantly, how do you ensure that you provide a better online experience than your fiercest competitors?
You need to do a usability analysis. Collect some participants (users) from your target audience and ask them to open and browse your and your competitors' websites. If you want to keep them from being biased, don't tell them which site you are.
Use the 5 second test. For each website, give participants 5 seconds to look at each website and tell you what the website is about and how the whole experience made them feel. If you've heard good news about the competition, these insights will give you an idea of what to offer users in your layout.
After the initial impression test, each participant was given a task. Tell them to use the website provided to them to answer or solve the problem. After completing each task, ask users the following questions: What is the worst thing about the site, how can it be improved, and what do they like about the experience?