While a template is enough to get you off the ground, you may not precisely know what you’re going to write about.
For example, we’d hit writers’ block pretty quickly if we tried to write this post from start to finish without fleshing out an outline.
Here’s what it looked like for this article:
Bullet points of key things article should cover
How did we figure out what points to include? Some of the points are our unique ideas, but we also took inspiration from the top-ranking pages.
More specifically, we looked for common themes and points among them to better understand the kinds of questions people wanted answers to and the kinds of advice they were looking for.
For example, using the free on-page report in Ahrefs’ SEO Toolbar, we can see a couple of common themes in the subheadings of top-ranking pages.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
SEO Toolbar showing list of subheadings
You’ll notice as you read through this post that we included similar points.
3. Make it share-worthy
People share content for all kinds of reasons. Jonah Berger highlights a few in his bestselling book, “Contagious.” People share things because it:
Makes them look good or helps back up their own point of view/narrative.
Makes them feel some kind of emotion, e.g., anger, awe, happiness, etc.
Is related to current events.
Offers practical value or utility.
Has already been shared by many others.
Let’s focus our attention on #5.
Getting some initial shares is the key to setting this flywheel into motion, and one way to do that is to build “share triggers” into your content.
You can find “share triggers” by looking for common link reasons in a similar page’s backlink profile—as links are a form of sharing