These types of products are particularly Phone Number List effective during trade shows or industry events : it is important to give customers something that stays with them even after the meeting in person. The online advertising landscape is close to an epochal turning point: Google has declared that from 2022 its Chrome browser will no longer support Phone Number List third-party cookies, thus preventing the unique identification of users for tracking, profiling, retargeting. For users it means more Phone Number List privacy of their data on the web.
Here's how it works today and what Phone Number List will change 20 Jul 2021 Federico Della Bella * Associated Partner P4I - Digital Customer Experience Practice Google has declared that from 2023 its Chrome browser, used by 65% of users, will no longer Phone Number List support third-party cookies, already excluded in the default settings of other browsers such as Safari and Mozilla, effectively announcing the end of a very widespread Phone Number List use of online advertising (Digital Advertising) , very personalized but considered insecure and not very respectful of users' privacy.
The date was originally Phone Number List set a year earlier, in 2022, but was later postponed. The announcement is therefore a response to consumer requests for greater transparency and clarity on the use of their data on the web, but it shakes the online Phone Number List advertising industry, which must work to be ready for change. To understand what happened and what the impacts are, it is necessary to put the facts in line, know the context and Phone Number List understand the mechanisms and technologies underlying programmatic advertising